Catersales branding

New brand identity and website launch

Case study

With over 30 years within the catering industry, Catersales have established itself as one of the market leaders in the UK today. So in order to celebrate their great milestone, 71degrees were asked to help rebrand the company by injecting a more stylish yet powerful brand image. Based around their existing company strapline of “intelligent design”, we designed and created an iconic butterfly brand logo which had a definitive meaning of this phrase. One of the first projects of this launch was to design and build a fully responsive website which was to be fully compliant on all media ie pc’s, macs, mobile phones, tablets etc. Following on from the website, beautifully branded vehicle livery and bespoke corporate stationery (including semi-transparent business cards) were introduced for maximum impact.