Rareview macro branding

Logo design and branding consultancy

Case study

This New York start up company were offering a new information service to the financial district on Wall Street. The service provided a daily report and expert commentary (ahead of the markets opening) on some of the major factors that may affect trading.┬áThe metaphor of an iceberg was initially conceived by our creative team showing that what lies below the surface could be as (if not more) dangerous than what lies above – i.e. you need to see the whole picture. By developing the concept, the iceberg adopted two personas, not only of an iceberg, but also that of a diamond – i.e. incredibly valuable (again matching the key messages of this service).┬áThe new logo brand has now been successfully rolled out across all of the firms communication collateral and represents a high quality professional brand execution in what is a very competitive market in the U.S.