The Attribute Group


When one of the fastest growing companies in Australia approached us for our help, we were delighted to answer their call.

One main objective was to create something that was memorable and not seen as yet within the recruitment industry. After submitting various concepts and ideas, it was decided that we would take the more simplistic approach. This design used a simple “stick-man” approach, which within itself is a very iconic form and one that is used throughout the world. By adding an “orange tie” plus simple line “cuffs”, we introduced the “Mr Attribute” character, which is now recognised as part of the groups new brand image.

Key attributes of the company (words) were also introduced to compliment the new brand image. With this design in place, we then designed and built a new fully responsive website plus a corporate brochure and folder for The Attribute Groups brand re-launch.

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