To try and gain more potential business as well as spread the word, The Centre for Public Innovation commissioned 71degrees to redesign and redevelop their existing corporate website. To retain some continuity with their brands existing collateral ie brochures, stationery, marketing etc, we decided to utilise their strong brand colours alongside sourced 3d-characters, to give the site a more friendlier and light-hearted appeal than their current competition. The results speak for themselves….
